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Swiffer: For Good

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Y'know the feeling you get when a person you can't stand makes a really good point? That potent, acrid cocktail of disdain mixed with admiration and a bitter tinge of envy...it's kind of like the emotional version of heartburn.  For me, the marketing equivalent of that feeling would be Wicked: For Good . I know next to nothing about the movie or its prequel, but I sure do remember walking into a Target and having my eyesight assailed by varying shades of princess pink and floral green after making the mistake of stopping there instead of Fred Meyer to buy a soda. It's blatant, inescapable, obnoxious, and nothing short of a marketing Jackpot. Just slap pink and green on a swiffer mop, call it Wicked merchandise, and clock out to go throw back some beers with your mates while you watch the big bucks roll in.  No, seriously. It's that simple. The point I'm trying to build up to here is that while I don't particularly care for Wicked, it certainly left an impres...
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Introduction

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Have you ever heard of the North American Opossum? If you happen to be unaware of the humble opossum, they are North America's only native marsupial, and are famous for their ability to play dead in order to fool would be predators. Now, have you ever seen  an opossum? If you haven't, today is your lucky day.   There are cuter pictures I could have used, but I feel that the Opossum's scraggly appearance is a large part of its charm. By this point, there are probably a few things you're thinking. Maybe you're thinking "Oh wow, an opossum. Did you know their body temperature is too low to sustain rabies?". Perhaps "OHGODGETITAWAYFROMMEWHATISTHAT". Or, most likely, you're thinking "What on Earth does the Opossum have to do with an introductory post that's supposed to tell me what this blog is about?". To be quite honest, I was stuck for a while on how to start this off. I've never been good at or fond of talking about myself. B...
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